Sustainable journalism through service - A one-sheet guide

Here is a one-sheet guide to serving and connecting with a journalism audience. Use this as a quick reference. Links will be added regularly through 2025!

Audience Guidelines

We serve our community (Read more)

Emotional connection / Know your audience (Read more)

Think from the reader’s perspective

Avoid obligatory news (Read more)

Personal time out

Content they can’t get anywhere else (Local, local, local!)

Multiple entry points (Read more)

Audience Motivators

Surprise me (responsibly)

Something to talk about

Makes me feel smarter

Ordinary people I know or could know (Names and faces, not just “important” people)

Things I can go and do (Not what I missed) (Read more)

Be a user guide to the community

Makes me smile

Community cheerleader