Latest
Oct
30
Ten quick tips to think from your journalism audience’s perspective
By Rob Golub
In an era of distrust and outrage, journalism must build an authentic relationship with consumers of news,
2 min read
Sep
21
If Neil deGrasse Tyson is right, journalists need to become community cheerleaders – now more than ever
By Rob Golub
It feels like the whole information ecosystem is going off the rails.
We’ve got anger and
2 min read
Aug
29
We absolutely must offer news they can’t get anywhere else (with examples!)
By Rob Golub
A key to a successful community news product is offering content readers can’t get anywhere else.
3 min read
Aug
11
What I learned from a weekend with 2,000 journalism professors and scholars
By Rob Golub
I’m writing this from the San Francisco Airport after a great weekend at a major national
2 min read
Aug
06
Engagement Fellowship for journalists and students
We are offering a 12-month Engagement Fellowship for journalists and journalism students interested in strengthening audience trust, connection and loyalty.
1 min read
Jun
23
Rob on Poynter: "In the age of AI, human emotion is journalism's superpower"
“With trust in media plummeting, reporters face increasing hostility, and at the same time, local news outlets are disappearing, turning
1 min read
May
29
Be like The Batavian: Include ordinary people in your journalism and win over your community
By Rob Golub
You must fight to include ordinary people. Fight, fight, fight. So much depends on it.
The more
2 min read
May
02
How to beat social media at Its own game — as a journalist
By Rob Golub
Emotional engagement is the path out of the muck that is social media.
We live in an
1 min read
Dec
23
How to serve your community: Servant leadership for journalists
By Rob Golub
The path to successful journalism runs through servant leadership.
Servant leadership is a leadership style focused on
2 min read
Dec
02
How to make print work for news in 2025 and beyond – and why you shouldn’t ignore AI either
By Rob Golub
Print isn’t doomed, far from it. Print can thrive. I’ll tell you how, but first,
3 min read