How to make print work for news in 2025 and beyond – and why you shouldn’t ignore AI either
By Rob Golub
Print isn’t doomed, far from it. Print can thrive. I’ll tell you how, but first,
Believe it: Trump can teach us something about effective community journalism
By Rob Golub
I’m not going to get into what Trump II will mean for journalism or the country.
This may be second most important: Emotionally connect with your journalism audience
By Rob Golub
This may be the second most important thing: Connect emotionally.
Number one is just doing good journalism.
Obligatory news is killing community journalism. Please stop.
By Rob Golub
I see Obligatory Disease (O.D.?) infecting community journalism publications all the time. Allow me, please, to
Tell readers what they can do, not what they missed
By Rob Golub
Community journalists have got to stop telling people what they missed. It's no fun at
What if the answer is not a new revenue model?
Sometimes, in journalism circles, people talk about coming up with a new revenue model. The ways we obtain revenue aren&
Emotional engagement: Your one-sheet guide
A practical framework for connecting with audiences, earning trust and building sustainable journalism.
Rob's article: 'Love your community and watch your revenue models do better'
By Rob Golub
I see a bright spot for journalism. Yes, I do, and today is not April 1.
There’
Ten steps to connecting with a community
Here are ten key tips:
1. It is not your role to cover your community. It is your role to
A community does not have to be local
When we think of communities, we often think local, but I like to say that a community can be almost
