Get Help: Emotional Engagement Audit

See exactly where your news product isn’t connecting and what to improve.

Community journalism can fall short in its relationship with an audience. We must build trust. Our audit will show you what your product is missing and how to fix it. If you have staff, we can also help you educate and strengthen them for this mission.

What this is

We review your news product through the lens of emotional engagement. We identify where stories fall flat, where opportunities are missed, and where stronger connection could drive trust, loyalty and support. Then we show you exactly what to improve.

An Emotional Engagement Audit is not for the faint-hearted. We are going to give it to straight, because journalism matters. Your news product needs to start connecting immediately. The audit may show a need for staff education, which we can discuss providing – performed kindly, in a way that builds us all up.

What you get

• A detailed review of your site, newsletter, or product
• Specific examples of where connection is weak or missing
• Clear, practical recommendations you can apply immediately
• Insight into how emotional engagement drives trust and audience response

Who this is for

• Editors
• Publishers
• Newsroom leaders
• Anyone responsible for growing audience trust and engagement

How it works

You send us your product (site, newsletter, etc.)

1. We review it in advance
2. We meet for a live session where we walk you through what we see
3. You leave with clear next steps

Interested? Email Rob Golub at rob@successfuljournalism.com to start a conversation about an Emotional Engagement Audit.

Why this matters

 (this is your philosophy—keep it)

You can cover your community.

Or you can connect with it.

The difference determines whether people:

• read you
• trust you
• support you